Social Media Marketing

 

https://twitter.com/Dame_Lillard/status/789117826418159616
https://twitter.com/Dame_Lillard/status/789118650217140224

Damian Lillard  does a great job of using Social Media for himself and for his album that released less than 2 weeks ago. Damian has 1.1 Million followers on Twitter, he sent out a series of tweets of which platforms the music would be released on, he listed all of the featured artists on the album and engaged his followers by telling them to tweet him their thoughts on it and adding the hashtag "#TheLetterO." The Hashtag started trending and my Twitter feed blew up with tweets associated with Damian. (Because I have his tweets notified) Almost everyone on the Blazers roster also shouted him out, with a few other notable NBA superstars Including LeBron James, Dwayne Wade, and John Wall. Giving him more exposure on social media.

"The Letter O" rose to #48 album on iTunes and the #2 album in the Hip-Hop/Rap genre. Because of the social media marketing of Damian and his NBA All star friends.

Gary V preaches to create content, conversation and cash. By creating content (Damian's Album) that is worthwhile to talk about, Damian engaged his audience by asking for their opinions on the content and created a hashtag to keep track of the impressions of that subject. All in all Damian was making money off of the album sales and he successfully climbed the charts of iTunes, one of the main platforms where the music was released to. By engaging your audience and having NBA All star friends in Damian's case, he did a great job of spreading the world of his content.

Marketing Case Study

Dollar Shave Club

Evan Thomson

Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a holiday  party and spoke of their frustrations with the cost of razor blades. Mark Levine worked in manufacturing and Michael Dubin worked in branding and digital marketing and they decided to work together.

CEO Michael Dubin worked for NBC, MSNBC in news, writing and production then eventually moved to digital media and marketing. He eventually got a job at Time Inc and created content for big brand advertisers such as Gatorade, Nike and Nintendo. Dubin also worked in video marketing for a while, creating branded reviews on YouTube for the likes of Ford, Capital One and Gillette.

Dubin invested his life savings, about $35,000, to build the website, which launched in July 2011. He spent the first six months driving around trying to connect with media to spread the word. Dubin signed up his first 1,000 members without spending anything on marketing.

They released their viral launch video “Our Blades Are F***ing Great” on March 6, 2012. The video prompted 12,000 orders in a two-day span after it was released, and a website crash within the first hour. The video today has received over 23.5 million views.

Dollar Shave Club offers three plans: “The Humble Twin” (two blades per razor, five razors per month, $3 per month), “The 4X” (four blades, four razors, $6 per month), and “The Executive” (six blades, four razors, $9 per month).  Each subscription comes with a free compatible handle. As of 2015 they had a valuation of $615 Million and a full time staff of 45 employees.

A US Soldier wrote this on Facebook: “Just got a package from Dollar Shave Club. I emailed them to see if we could buy bulk razors for some troops in Afghanistan that are on a FOB that’s losing it’s PX/BX store. They told me they would not sell them to me because they wanted to donate them. Today we received 73 4-packs of their 3 blade razors with handles and shave butter, as well as 60 extra shave butters. In addition, they sent 160 individual body wipes, along with a handwritten letter from the CEO to the troops. Please like and share so that this awesome company knows how much their donation is appreciated!! #DollarShaveClub”

Since then they’ve gotten almost a million shares on Facebook and have since partnered with United Service Organization. Here is a statement from CEO Michael Dubin:

“Today, we’re proud to announce that we’ve partnered with The USO to donate DSC razors and grooming supplies to the thousands deployed around the world. To the brave men and women in uniform, we thank you for your service and hope you enjoy your shave.”

Dollar Shave Club Value Proposition: “a great shave. delivered. Get your 1st month free. Try our world-class razors risk-free. Just pay shipping.” “Shave Time Shave Money”

http://articles.latimes.com/2013/aug/16/business/la-fi-himi-dubin-20130818

https://www.impactbnd.com/blog/how-dollar-shave-club-grew-from-just-a-viral-video-to-a-615m-valuation-brand

http://mashable.com/2016/07/20/-dollar-shave-club-one-billion-acquisition/?utm_source=dlvr.it&utm_medium=twitter#4TkwmTeWuSqU

https://military.id.me/community-news/dollar-shave-club-uso/

Post 2

1) Wayv Apparel

2) Wayv Apparel is a specialty retailer rooted in fashion, music, and sports aiming to provide apparel with comfort and style. The company sells hats, tees, and sweatshirts designed to appeal to teens and young adults with a "West Coast Lifestyle"  They're an up and coming apparel company that is doing their best to "Blending aged styles into modern day apparel."

3) One local person tweeted out " go get that Wayv apparel and give them a follow."

Another Person Gave them a Shoutout on Instagram and captioned it "Very Comfortable Clothing! everyone should give them a follow."

Another person tweeted out "Get on da Wayv before its too late!"

4) If I was the brand manager of this company I would respond in a caring and positive way, by thanking the people for their support and for them taking a chance on the company. "We will do our very best to continue making great quality fashionable clothing that fits your lifestyle." "Help us get the word out there and once again thank you for the support!"